Adding Reformer Pilates to Your Gym
Reformer Pilates is one of the most requested classes by gym members, especially women and working professionals. Adding a reformer zone can attract new members, increase retention and create a premium revenue stream. Here's how to plan it.
Key takeaways
- Reformer classes can attract new members and add premium revenue.
- Plan space, reformer count and class format before buying.
- Qualified instructors are essential for safety and quality.
- Price reformer sessions as an add-on or premium membership tier.
Why gyms are adding reformer Pilates
- Member demand: reformer classes are highly requested
- New audiences: appeals to people who avoid traditional weight floors
- Retention: small-group classes build community
- Premium revenue: add-on packs or higher membership tiers
- Differentiation: stand out from nearby gyms
Planning your reformer zone
| Decision | Questions to answer |
|---|---|
| Space | How many reformers fit with safe walkways? |
| Class size | Small groups or larger classes? |
| Equipment | Reformers only, or reformer-tower combos? |
| Schedule | Peak times for your members? |
| Staff | Certified instructors in-house or freelance? |
| Pricing | Included, add-on, or premium tier? |
Choosing equipment
- Commercial-grade frames built for many sessions a day
- Consistent springs and smooth carriages
- Durable, easy-clean upholstery
- Adjustability for different heights
- Local support and spare parts
Compare machines in our studio equipment guide and see Pilates machine prices in India.
Launching your reformer classes
- Hire or train certified instructors
- Create beginner, intermediate and themed class formats
- Offer intro sessions to existing members
- Showcase classes on Instagram and in-gym displays
- Collect feedback and adjust the schedule
Pricing ideas
- Class packs for existing members
- Premium membership tier with reformer access
- Standalone reformer-only memberships
- Private and semi-private sessions
Frequently asked questions
Should my gym add reformer Pilates?
If members are asking for it and you have suitable space, it can attract new members and add premium revenue.
How many reformers should a gym start with?
It depends on space and class format. Start with enough for a viable small-group class and expand with demand.
Do I need special instructors?
Yes. Reformer classes should be taught by certified reformer instructors.
How should gyms price reformer classes?
Common options are add-on class packs, a premium tier, or standalone reformer memberships.
Can Raddzy supply reformers for gyms?
Yes. Contact Raddzy on WhatsApp +91 88883 24275 for commercial reformer options and a quote.
Building a reformer zone? Get commercial reformer options from Raddzy. Request a quote →
